270 North Rodeo Drive
Beverly Hills, CA 90210
Formally trained as an architect, Italian designer Gianfranco Ferré launched his first signature womenswear collection in 1978, followed shortly with a men's collection in 1982, fragrance in 1984, and a couture line by 1986. Known for its crisp lines, exact cutting, and visible seams, Ferré’s label was influenced by his first trips to Asia.
Defined by an East-meets-West aesthetic that vehemently rejects high-fashion trends, the house built its look on rigorously constructed, but casual, garments—like Ferré’s famously crisp white dress shirts decked with layered cuffs, collars, and ruffles.
Sharply tailored dresses, suits, and structured ballroom skirts in ultraluxe fabrics and rich colors were recurring players in Ferré’s simple but elegant roster. In the nineties, the house branched out with sportier ready-to-wear, fur, and high-end accessories under FERRÉ Milano, and sportswear divisions for jeans, children’s, and lower-priced accessories—consolidated in 2005 under the GF FERRÉ line. After Ferré’s death in 2007, Lars Nilsson was brought on as creative director for less than a year before being replaced by 6267 designers Tommaso Aquilano and Roberto Rimondi in April 2008. Their first collection (spring 2009) won acclaim for honoring Ferré’s legacy of controlled femininity while modernizing the label with their stiff, geometric dresses in curve-conscious shapes.
After Aquilano and Rimondi were let go from the label in April 2011, Stefano Citron and Federico Piaggi were named the new creative directors. They produced their first collection for Ferré in spring 2012 after the label had already skipped both its pre-collection and menswear line for that season.